Customer reviews are intended to help users better understand a business’s service standards, professionalism, communication and reliability. Reviews also help encourage high standards by giving customers a voice and allowing businesses to build trust through genuine public feedback.

Reviews published on Aware360 Pro TrustCheck should always support a fair, informative and trustworthy environment for both businesses and members of the public.

Reviews should only be submitted by individuals who have had a genuine, direct and recent experience with the business or professional being reviewed.

• Customers must have personally used, booked or received the service.
• Reviews should be based on real experience rather than hearsay or assumption.
• Businesses must not submit reviews pretending to be customers.
• Friends, family members, staff or competitors should not post misleading reviews.

Reviews should be clear, honest and focused on the service experience. They should aim to help future customers understand what happened, what went well, and where there may have been concerns.

• The type of service received.
• The customer’s genuine experience of the service.
• Relevant feedback on communication, punctuality, professionalism or quality.
• Fair comments on whether expectations were met.
• A balanced summary where appropriate.

To protect the fairness and integrity of the platform, the following content is not allowed within customer reviews:

• False, misleading or exaggerated claims.
• Abusive, threatening, discriminatory or obscene language.
• Personal attacks, harassment or intimidation.
• Confidential, sensitive or private information.
• Allegations of criminal conduct unless supported through proper reporting channels.
• Content intended to damage a business unfairly.
• Promotional content, spam or irrelevant material.
• Fake positive reviews written by the business, staff or associates.

Aware360 Pro TrustCheck reserves the right to review, moderate, reject, temporarily hold or remove any review where we believe it may breach this policy, present legal risk, or undermine trust in the platform.

• We may request supporting information where a review is disputed.
• We may investigate unusual review patterns or suspicious activity.
• We may remove duplicate or clearly fake reviews.
• We may suspend review functionality where abuse is identified.

Publication of a review is at the discretion of the platform and is not guaranteed where a review fails to meet our standards.

If a business believes a review is inaccurate, fake, abusive or unfair, it may contact Aware360 Pro TrustCheck to request that the review be assessed.

• Businesses may be asked to provide evidence supporting their concern.
• Customers may be contacted to confirm that the review reflects a genuine experience.
• We may edit, remove or retain the review following assessment.
• Where appropriate, we may allow a business response to appear alongside the review.

Businesses are encouraged to respond professionally, calmly and respectfully to customer feedback, including criticism. Responses should focus on clarification, resolution and customer care rather than confrontation.

• Responses must remain polite and professional.
• Businesses must not disclose private customer information in a reply.
• Threatening, aggressive or retaliatory responses are not permitted.
• A respectful and constructive response may improve trust and credibility.

Any attempt to manipulate reviews, mislead the public or abuse the review system may result in action being taken.

• Removal of the review or related content.
• Suspension or restriction of review privileges.
• Removal of a business from the platform.
• Further action where misuse creates legal or safeguarding concerns.